I am Neville Sherriff, and I’ve been involved in marketing – specifically marketing communications – for most of my working life. In the early 80s I became Toyota South Africa’s first Dealer Advertising Consultant – a company which at that time was considered by many to be the top marketing group in the country and one of the most proficient in the world.  I then established Toyota’s Dealer Marketing Department with responsibility for retail advertising, sales incentives, retail publicity & promotions for 320 dealerships around the country. The department also structured and implemented corporate marketing programmes and was responsible for corporate video productions and direct marketing activities.

During that time I wrote and published two novels (Pan MacMillan) and in October 1990 left Toyota and moved to Hermanus in the Western Cape – my hometown and a place considered by experts to be the best land based whale watching spot in the world. Along with my wife, Alet, I began a small print and business communication company which serves a broad variety of small to medium size business in the area.

In 1995 I published a book aimed at the local market, called Marketing Your Small Business (Jonathan Ball Publishers). In 2000, at the invitation of the Institute for International Research, I held a workshop in Dubai on the subject of incentive communication strategy.

My marketing site provides practical tips and advice on marketing for the small to medium business.