Use The DVD Store
When taking out the DVD of the popular movie “Marley and Me”, inside the box I found a business card for a local puppy training school. The school’s owner had done a deal with the video store owner: while the movie was new and popular they inserted business cards into each rented unit; in return the training school offered a discount voucher on contracts taken out at the video store during the campaign period.
Just think how this simple method can be applied to a wide variety of business types when high profile movies appear on video store shelves.
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