Advertising format: This is the way in which all the advertising elements — headline, copy, illustration, colour — come together, creating an attractive and interesting whole. The end result has to look clean and easy to read and above all, INVITING. It’s been said before but this is a good place to repeat it: A [...]
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Illustrations in advertising An advertising illustration- or photograph – is simply a picture symbolizing what a product or service can mean to the reader. Its main purpose is to help the reader understand what the advertisement is saying or to elicit a desired emotion. It works hand in hand with the headline and can save [...]
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Checklist for advertisements: You’ve got it all together, and now it’s worth the time it takes to ensure it’s right. Advertising space is expensive, so ensure your advert will be effective “out there”. A quick glance will tell you whether you have at least followed a logical approach in conveying your message: Will the headline [...]
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Virtually anything can become some sort of advertising or promotional medium – from a printed box of matches to a T-shirt. If it can deliver your message, it’s a medium! Traditionally, such channels are classified as either Above-The_line or Below-The-Line. Above-The_line media Print media such as newspapers, directories, fliers and brochures, programmes, magazines Television Radio [...]
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Why change your advert? Be careful about doing that … readers prefer consistency when it comes to your advertising, and changing your marketing standpoint too often merely serves to confuse them. The important thing is that you must allow time for your sales message to work, to let your audience become aware of it and [...]
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