Virtually anything can become some sort of advertising or promotional medium – from a printed box of matches to a T-shirt. If it can deliver your message, it’s a medium! Traditionally, such channels are classified as either Above-The_line or Below-The-Line. Above-The_line media Print media such as newspapers, directories, fliers and brochures, programmes, magazines Television Radio [...]
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As if marketing were not complex enough, we’re also faced with selecting which promotional technique or medium we should use – or when to combine them. And there’s no slick and easy answer! The type of product you sell will largely determine your approach. If it’s expensive and very technical, advertising in daily or weekly [...]
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