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Advertising format: This is the way in which all the advertising elements — headline, copy, illustration, colour — come together, creating an attractive and interesting whole.  The end result has to look clean and easy to read and above all, INVITING. It’s been said before but this is a good place to repeat it: A [...]

Illustrations in advertising An advertising illustration- or photograph – is simply a picture symbolizing what a product or service can mean to the reader. Its main purpose is to help the reader understand what the advertisement is saying or to elicit  a desired emotion.  It works hand in hand with the headline and can save [...]

Checklist for advertisements: You’ve got it all together, and now it’s worth the time it takes to ensure it’s right.  Advertising space is expensive, so ensure your advert will be effective “out there”. A quick glance will tell you whether you have at least followed a logical approach in conveying your message: Will the headline [...]

Newspaper advertising will usually mean a display or classified advert. Some regional newspapers have special sections for services, but you might find that these are so cluttered with similar adverts that it’s worth paying more for a display advert in another section of the paper. Consider placing your advertisement in certain sections of a newspaper, [...]

Most retail newspaper advertising in newspapers is done in black and white, full colour, or “spot colour”.  This is a single colour (sometimes two and even three) used to highlight the advertisement on the page.  It could be used as a background colour, or merely in the headline or on logos. While making the advertisement [...]