While this example applies to the hospitality sector, it can be adapted to a variety of other business types: While just about every accommodation establishment has its own website, an opportunity that is overlooked by most is that of piggybacking on activities in their area. While it’s obviously necessary to sell the merits of your [...]
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An amusing video which puts it all into perspective! Recommended ReadingmarketingThink beyond your immediate businessUse The DVD Store
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When taking out the DVD of the popular movie “Marley and Me”, inside the box I found a business card for a local puppy training school. The school’s owner had done a deal with the video store owner: while the movie was new and popular they inserted business cards into each rented unit; in return [...]
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