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Over the last several years banners have become very popular on the Internet. Banners are used for two basic reasons: for branding and to get traffic (because of banner click-throughs) from another site to your site. While click-throughs from banner ads have dropped dramatically over the past several years, using banners for branding is as [...]

Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It’s  what makes you different from everyone else in business. What are some of the components that come to [...]

Business and marketing experts urge small business owners to “brand” their businesses with a logo and a set of consistent marketing materials — a brand identity system. But they rarely explain the reasons behind this advice. A logo and consistent marketing materials can increase your sales and revenue, because they convey the following impressions: To [...]