They’re our greatest assets – so why not make full use of them? Our existing customers provide a great way to attract new ones – simply by making use of them in our marketing. It shouldn’t be approached as a “one-way street”, but rather as an opportunity for both of you to benefit. By including [...]
Read More...
There’s a simple follow up law you probably already know: People who don’t deliver what they promise don’t keep customers. Some marketers know this, and don’t care. They’re in it for the short grab. Once they’ve made their sale, they’re out of there, like a side-show barker. They scoff at fables like “The Tortoise and [...]
Read More...
A good example of how customer communications can stand you in good stead is a situation where your suppliers advise that a new or revised product range is to be launched in the near future. The good news is that during the first month of the launch period, the price will be the same as [...]
Read More...
The Right Way to Deal With Your Customers No matter how professionally we run our business, chances are that somewhere along the line something will go wrong. Handling customer complaints in a positive way can not only repair the harm that’s been done, but enhance your future relationship when the customer: Explain what is it [...]
Read More...
It gets repeated over and over – but that’s because it’s so true and so critical to the success of any business: Repeat customers are our lifeblood. It’s a proven fact that happy customers make repeat purchases and, not only that, they tell all their friends. Which means more customers. Customer appreciation is the best [...]
Read More...
