It gets repeated over and over – but that’s because it’s so true and so critical to the success of any business: Repeat customers are our lifeblood. It’s a proven fact that happy customers make repeat purchases and, not only that, they tell all their friends. Which means more customers. Customer appreciation is the best [...]
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Staying in touch with our customers Any excuse should be used to communicate with our customers, and some ways of staying in touch are: Following up on a sale. A simple “thank you for your custom” approach is always appreciated. It stimulates positive word-of-mouth testimonials and is a good way to commence an ongoing communication [...]
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A Customer is a Customer is a Customer Any business – big or small – increases its turnover in 4 ways: Retaining customers Gaining more customers Increasing the frequency of transactions per customer Increasing the value of purchases or the range across which such purchases are spread. For example, getting a customer to buy a [...]
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