I popped into my good friend’s stationery shop recently and, as always, he came from his office to attend to me personally. This time he wanted to show me a new product which he thought was quite nifty – a modern version of the old file separator … you know, those flat cardboard things divided [...]

This example uses the California Tortilla in Bethesda in the US shows how simply and quickly an effective email campaign can be implemented. They wanted to make the most of rainy or snow days, when custom is usually slow. First, they used brightly coloured flyers asking patrons for their e-mail addresses in exchange for a [...]