The following might sound pretty theoretical, but it’s a valuable way of pinpointing the best promotional method to use if you want to be truly effective. It disciplines you to establish your business goal and clarifies in your mind the audience you want to reach with your sales message. Broadly speaking there are three categories [...]
Read More...
You’ve had that beautiful logo designed and now you’re ready to get things printed. One of the first questions you’ll get asked is: “Do you have a logo?” “Yes!” you reply proudly, I had one specially designed for me.” “Great. Please provide it to us in vector format along with the Pantone colour references.” Victory [...]
Read More...
The Logo Think of a logo as the badge or crest of a company or product. A well-known example is the BP shield or Mercedes Benz’s three-pointed star. Sometimes a logo includes some text in its design, such as the company or brand name. Sometimes a logo includes some text in its design, such as [...]
Read More...
It goes without saying that selecting a name for your business is one of the most crucial decisions you face. It’s the very first thing that almost all of your customers see, and it’s something you can’t chop and change all the time. You have to pick a name that says something about you and [...]
Read More...
