Here’s an example of how a promotion or special event can be used to gain names for email or direct mail follow-up. Although we will look at how a service station (gas station, filling station) structured its promotion, this could be any type of special event or competition where the public comes into direct contact [...]

A Prospect List is used to determine who is worth further expenditure in terms of time and money in order to turn them into customers.  Some ways of building such a list for retail business are: Ask your customers for names of friends.  Offer them an incentive — a special offer or a discount voucher [...]