Use your customers
They’re our greatest assets – so why not make full use of them? Our existing customers provide a great way to attract new ones – simply by making use of them in our marketing. It shouldn’t be approached as a “one-way street”, but rather as an opportunity for both of you to benefit. By including them in your promotions you can help to build their business and enhance your relationship with them.
Include their success stories in your newsletters, whether they are printed, emailed, or are online as part of your web site. Even if you don’t refer directly to your possible role in it, there is a good chance of a positive association is created. Include a photo if you can, and tell the story from the customer’s point of view.
Something which is often overlooked is sharing your customers with others. Think about allied businesses who would appreciate networking and reciprocate, thereby bringing new business into the fold. Present it your customers as a “favour” – that you are sure they will benefit by being introduced to these suppliers.
Similarly, what about introducing your customers to the other supplier’s? Might there not be a way they could expand their businesses by getting to know those who make purchases in an allied field?
You’ve worked hard for your customers, so handle it correctly and get them to work for you too.
Recommended Reading
- marketing
- Customer Retention : An Integrated Process for Keeping Your Best Customers
- Keeping Your Customer for the Long Haul
- Your greatest asset
